Despite the army of writers out there, good writing is scarce. For some reason, when it comes to presenting their business to the world, the designated voices of many companies try to please themselves rather than the customer.

Mission statements that say nothing of interest. Inflated business terminology that puts the client on the run. Meaningless words. Egocentric copy that hardly relates to the client's real needs.

The effort is worthless. Brochures are thrown away after a few glances. Websites are deserted in less than two seconds. The message never reaches the world. The product hardly sells.

Do you want to do better? Take advantage of what we offer:

Our goal is to make an impression. Boring, nonpersonal copy cannot achieve this. Instead, we tailor our own voice and we reinvent ourselves as a routine.

Our writing always keeps a personal, recognizable voice. It is designed to be read, enjoyed and remembered. We bravely step as far as possible from the cliches that kill business copy in its infancy.

Unless it convinces the reader to buy your product or services, your promotional material is just an expensive way of rendering your marketing department useless.

We know that the value of this material is only measured by its conversion rate. Reaching a high conversion rate is our first objective when we put pen on paper. Our copy persuades and calls to action.

The art of being simple is a game of courage. Unfortunately, the path to elegant simplicity goes through the dark fields of sophisticated gibberish. The moment you understand that simple means efficient, and have the courage to say only what is needed, in a supple, attractive manner, you have reached the fields of gold.

There is of course a simplicity by lack of knowledge, and a simplicity by choice. We choose to be sophisticated in thought, but simple in the expression of it - never the other way around.

People do not read your promotional material because they hunger for lecture. They only do it to find out how you can help them. As important as it seems for you to assure them of your professionalism, they would rather learn about your process, your services, and your turnaround time.

We avoid copy that says nothing. We are generous in offering information and in knocking off confusion. We work according to the belief that readers want information and not necessarily a proof of our literary talent.

Is your promotional copy generic? If your answer is yes, you may be losing clients.

Many companies spend valuable space on their promotional material declaring their intention to "enable comprehensive solutions" and "achieve business excellence". Such copy is left unread, while the prospective client remains unaware of why exactly he should choose their "excellence" above the one of their neighboring business.

Specific copy gives the readers the exact information they are looking for: what the company does, and how it can solve their particular problem.

The objective of our copy is to capture the right information in a highly readable format while staying away from filling lines, that bring no value to your promotional efforts.

We are versatile in adopting the tone that suits your purpose. Whether you want to sell, entertain or inform, we can change our voice accordingly.

So how exactly do we succeed in making your clients act? It is not only through knowledge of argument and persuasion techniques that we have studied extensively, but especially through that of the inner functioning of human motivation.

We have a long experience in training and education and we have systematically studied the paths to human understanding. What makes people click? How can they get it? What do they like, what do they hate? The main reason for ineffective communication is the inability to answer these questions, doubled by a lack of understanding of the human learning process. Our experience puts us far ahead the other writers out there, and is one important detail that can make all the difference.

We take pride in our ability to figure it out. Name your idea, your goal, and your field. In case your requirements are not out of ordinary, we can take it from there, with little extra input from you.

Efficiency makes us feel good. It is our state of mind and our purpose. While we cannot promise wonders, we move fast, and never miss a deadline.

We have written copy in more than one language. Why does this make us special? You would be surprised to learn how fresh your copy can be if you instill it with extra imagery out of reach for those reduced to only one linguistic universe.

Sometimes, our rich expression does not come only from a generous imagination, but also from a different view whose source is another language. We have both the advantage of a term of comparison, and that of extra reserves of possible expression.

What We Write